R&K Roofing
A roofline to remember.
A roofline-led identity for R&K Roofing. Architectural forms, classic serif lettering and a navy-and-green palette give the name a clear, recognizable presence.
Visual identity / Supporting marks / Vehicle concept
R&K Roofing
Duckfat Chorizo
One identity, several forms.
The roofline and serif name carry through full-color and single-color variations of the original artwork.
Navy and green / Colors from the original source artwork
The supporting marks.
A roofline submark and a horizontal wordmark offer two ways to carry the identity into different spaces.
A presence in the field.
The horizontal lockup uses the long side panel of a van. This is a new presentation concept using the exact original logo artwork, rather than a claim of a produced vehicle graphic.
Original identity artwork reproduced from the approved review. Van image is a portfolio presentation concept with original artwork placed in an AI-generated setting.