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Interactive Estimates

A recognizable identity.

An identity carried across business cards and everyday communications for an insurance estimating business.

The work

Identity / Business cards / Social formats

Client

Interactive Estimates

Studio

Duckfat Chorizo

Interactive Estimates / Original primary mark
Interactive Estimates / Original primary mark
01 / The house mark.

The house mark.

A roofline connects the name to property. The compact IE submark carries the same blue and gold into smaller spaces.

Primary mark / Original identity artwork
Primary mark / Original identity artwork
IE submark / Original identity artwork
IE submark / Original identity artwork

Blue #0D4F8F · Gold #BFA93A · Gray #474747

02 / Business cards.

Business cards.

A shared front pairs the house mark with individual contact details on the reverse. The original flat artwork preserves the lettering and source layouts exactly.

Front / Shared brand face / Original artwork
Front / Shared brand face / Original artwork
Reverse / Travis McCaslin / Original artwork
Reverse / Travis McCaslin / Original artwork
03 / Small formats.

Small formats.

Square exports keep both the house mark and the IE submark available for profile images. A black version completes the core color variants shown here.

Primary mark / Original square export
Primary mark / Original square export
IE submark / Original square export
IE submark / Original square export
Primary mark / Original black version
Primary mark / Original black version

Source: original identity exports and Business cards.pdf artwork, as reproduced in the approved case-study review. Contact details appear only within historical artwork.

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