Homestead
A place to grow.
A coordinated refresh for an established community brand, carried through print, outdoor, digital and web concepts.
Campaign art direction / Print & outdoor / Digital advertising / Web concepts
Homestead
Duckfat Chorizo
Original Homestead identity supplied by Freehold. Campaign work by Duckfat Chorizo.
Room for a whole life.
Four everyday moments. One invitation. A place to grow, be, move and live. Warm photography, a weathered texture and the existing green mark tie the campaign together.
Out in the open.
The campaign language scales up, with the image and invitation doing the work. The same recognizable visual language, recomposed for a roadside read.
A system that adapts.
A consistent look across horizontal, square and vertical ad formats. Photography, texture and type stay together as the proportions change.
The story continues online.
Homepage refresh directions extend the campaign into a longer-form story of the community and its amenities. These are website concepts.
Original identity: Freehold. Historical artwork is presented as a portfolio record; phone numbers, pricing and offers shown in the artwork are not current contact or sales information.