Duckfat Chorizo
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Flying Moose Chalet

Flying Moose Chalet

Visual identity and guest touchpoints for a mountain retreat in Revelstoke, British Columbia. A winged-moose emblem and an expressive illustrated character carry the identity from the screen to the small details of a stay.

The work

Visual identity / Character illustration and animation / Merchandise design / Guest collateral / Website design

Client

Flying Moose Chalet

Studio

Duckfat Chorizo

Flying Moose Chalet vertical logo with a line-drawn winged moose.
Flying Moose Chalet / Original final identity

01 / Identity

Identity

The winged moose makes the name visible in one simple illustration. Vertical and horizontal lockups give the identity flexibility, with black, white and gold versions for different settings.

Flying Moose Chalet vertical logo in gold.
Gold / Original vertical lockup
Flying Moose Chalet horizontal logo in black.
Black / Original horizontal lockup
Flying Moose Chalet horizontal logo in white.
White / Original horizontal lockup

02 / Character & motion

Moose illustrations

Alongside the compact winged-moose mark, an illustrated character skis, travels with luggage and appears as an expressive head portrait. Colour and linework versions bring out its personality, with the skiing animation adding movement.

Expressive illustrated moose head with an orange face, brown antlers and half-closed eyes.
Moose-head portrait / Original colour artwork
Black line illustration of the expressive moose head.
Portrait linework / Original artwork
Line illustration of the winged moose skiing.
Skier / Original standalone illustration
Travelling moose character carrying luggage.
Traveller with luggage / Original standalone illustration

Skiing moose animation

The Flying Moose skiing character in motion.

03 / Applications

Merchandise

The illustrated head appears on enamel-pin and embroidered-patch concepts, while the skiing character becomes a die-cut sticker on a snowboard.

Original photographic concept showing a coloured moose-head enamel pin on a black winter hat.
Moose-head portrait enamel pin / Original concept board
Original photographic concept showing a circular moose-head patch on an orange jacket.
Moose-head portrait embroidered patch / Original concept board
Photographic concept showing the skiing-moose sticker on winter sports gear.
Skiing character die-cut sticker on a snowboard / Original concept board

04 / Guest collateral

Guest collateral

Gold-and-white stationery, stickers and a directions piece extend the identity into practical guest touchpoints.

Archived mockup of Flying Moose Chalet notepad and pen in white, black and gold.
Notepad and pen / Selected archive concept
Gold and white circular Flying Moose sticker mockups on a sheet.
Gold-and-white sticker / Original proof
Archived mockup of a Flying Moose Chalet directions sheet featuring a mountain map.
Archived guest-directions design. Shown as historical artwork, not current travel guidance.

05 / Website archive

Archived website design, 2019

The initial website design pairs large property photographs with oversized type and simple navigation. The archived 2019 screen shows the earlier Flying Moose Lodge naming.

Archived 2019 Flying Moose website screen with chalet photography and the headline Enjoy A World-Class Getaway.
Archived website design, 2019. Shown with the earlier Lodge naming. This is not presented as a current Chalet website or a verified launch.

Original identity, illustration and application artwork from the project archive. Merchandise and stationery are shown as concepts, not documented production.

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