Digital advertising

Get the word out. Keep it going.

Paid advertising for restaurants, hotels, and the places people make plans around. Thoughtful creative, a clear plan, and ongoing campaign management with DFC.

Let's talk advertising See what we can run

Good places.
Worth finding.

A steady hand

Your business. Your campaign. Our attention.

A new opening. A seasonal offer. A reason to visit. Start with what you want people to know, and what you'd like them to do next.

DFC brings the plan, creative, and campaign management together. You work directly with us on the message, the audience, and the next round of decisions. As the campaign runs, we review the reporting and make adjustments around the agreed goals.

The media mix

A few ways to be seen.

The right mix depends on your audience, your goals, and your budget. A plan can include:

Search

Show up when people are actively looking for a place, a service, or something to do. Search ads connect that interest with a relevant next step.

Display

Put your message across websites and apps with creative that looks and feels like your business. Useful for introductions, offers, and keeping your name familiar.

Retargeting

Give people who've visited your website another reason to come back, with a message that keeps the next step clear.

Online video

Bring the atmosphere, the experience, or the offer to life with video ads across digital placements.

Streaming TV

Bring your business to the screen while people watch streaming content. A way to introduce your place with sight, sound, and a little personality.

Channels, targeting, creative requirements, and measurement are agreed for each campaign.

One connected effort

From the first impression to the next step.

An ad is part of the experience. The offer, the artwork, and the page someone lands on should make sense together.

DFC can shape the campaign creative and the supporting website or landing page, so the message stays clear from the first look through the next click. Existing brand work and photography are often a good place to start.

More about working together

Creative work, campaign management, media spend, and any outside production are agreed before work begins.

How it comes together

Plan. Run. Pay attention.

Start with the business.

Talk through your audience, location, priorities, timing, and budget. Decide what the campaign needs to do and how we'll evaluate it.

Put the pieces in place.

Build the media plan, prepare the creative, and agree on the landing page and measurement needs before launch.

Keep working at it.

Review the campaign, make adjustments, and keep you informed. Revisit the message and the plan as the business changes.

Before we begin

A few useful details.

Do we need an ongoing design relationship first?

No. We can start with advertising and scope the creative it needs. It can also sit alongside ongoing design support.

Can we use the brand and photography we already have?

Yes. We'll review what's available and work out what can be adapted. New photography, video, or other production is scoped when needed.

What should we budget?

Start with the goal, the market, and the timing. We'll work through the media budget, management scope, and creative needs before anything launches.

Who will we work with?

You'll work directly with DFC. We lead the creative and campaign relationship, coordinate the work, and help you understand the reporting and next steps.

Let's get acquainted

What are you putting out there?

Tell us about the business, what you're promoting, and where you want to reach people. A rough timeline or budget is helpful if you have one.

Let's talk advertising