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Duckfat Chorizo
Whitney Peak & company

Restaurant / Reno, Nevada

Café Whitney

Good food.
A little less to do.

Restaurant campaigns with room for a clear promise and a generous image. A full-page holiday ad, followed by a new menu’s complete social family.

Explore the work
Burgundy Café Whitney holiday ad with a gold serving tray, cloche, coupe glass, candle and folded napkin supported by one hand.
The Holidays, Handled / Full-page print artwork

01 / The holiday ad

Let the café do
the heavy lifting.

The brief was a full-page holiday ad for Edible Reno Tahoe. Without a seasonal tablescape photograph, an art-led hospitality scene brought the idea together in burgundy, cream and gold.

Enlarged detail of the serving tray, cloche, glass, candle and the hand carrying them.
The tray makes the promise tangible.
Enlarged typography detail showing The Holidays, Handled and the supporting holiday message.
A short headline, with enough room around it

One hand carries the whole occasion. The restrained headline leaves the image to explain the rest.

Final print artwork prepared for the November/December placement.

02 / The spring menu

Six cards.
Plenty to choose from.

A cream textured field, chunky white type and supplied food photography tie the family together. The cover announces the new menu; each dish gets its own turn.

New menu cover with repeated white title over a plate of fries.
01 / New menu
Short ribs dish card with food photographed from above and the dish name in white.
02 / Short ribs
Cauliflower steak dish card with the plate low in the frame against a cream field.
03 / Cauliflower steak
Vaquero fries dish card with a generous plate crop and chunky white title.
04 / Vaquero fries
Jambalaya dish card with a close view of the food and white dish-name lettering.
05 / Jambalaya
Pulled pork wonton taco dish card with the rectangular plate and white dish name.
06 / Pulled pork wonton taco

03 / From feed to Story

A little more
breathing room.

The same cover in two actual delivered formats. The Story separates the top label, food and headline, and reservation information over a taller canvas.

Café Whitney spring menu cover in its final portrait Story format, with more space between the label, food and reservation line.
Story / 9:16
Café Whitney spring menu cover in its final four-by-five feed format.
Feed / 4:5
Detail of the actual Vaquero fries photograph, plate edge, white lettering and cream textured field.
Food, type and the edge of the plate

A closer look

Let the food
fill the frame.

The low plate crop leaves room above, while the white lettering sits close to the food. It is a simple arrangement that carries through all six cards.

Campaign design using supplied food photography.

The same address. A bigger story.

Four brands.
One relationship.

Café Whitney is one part of our ongoing work for Whitney Peak. Explore the hotel, restaurant, climbing gym and concert hall together.

See Whitney Peak & company Back to all work