Climbing gym / Reno, Nevada
BaseCamp
Bring the robots
to the climbing gym.
A reusable Bouldering League image with a vintage robot-showdown feeling. From the first phone presentation to a more specific sense of place.
Explore the work
01 / The actual presentations
A clearer
sense of place.
The first presentation established the face-off. The next brought in climbing holds, raised fists and a chalkier center, with the title moved lower in the composition.
Standing robots, an open center stripe and a larger title.
Raised fists, visible holds and a gym that lives in the image itself.
02 / A little closer
The useful details.
The climbing holds above the mark pull the setting into view. Cream lettering and red edges keep the name clear against the worn color and mechanical shapes.
03 / The delivered pair
Same campaign.
A different fit.
The shorter feed version brings the robots and title closer together. The Story leaves more room for the climbing wall and the space between them.
Made to come back
The brief called for a league image that could be reused. The delivered artwork keeps the focus on BaseCamp and the Bouldering League, without tying it to one event date.
The same address. A bigger story.
Four brands.
One relationship.
BaseCamp is one part of our ongoing work for Whitney Peak. Explore the hotel, restaurant, climbing gym and concert hall together.
See Whitney Peak & company Back to all work
